Among the most important things for human life – the first bread, the second – the book.When bread satisfies the material needs of a person, the book serves as a vital source of spiritual wealth, self-esteem and, most importantly, humane education.The relationship of the reader with the level of education of the reader is a question of the state and society at any given time. It is worth noting that in our country a number of activities are being carried out aimed at increasing the level of readability among the population, especially young people, and building a prosperous future based on historical memory. It is well known that the head of state put forward five major initiatives to develop social, spiritual and educational work on the basis of the new system – the fourth of this initiative, to raise the spirituality of young people, to organize systematic work to promote the readership among them. The role of advertising in education is independent. In addition to reading books, readers can read fiction, study the spiritual heritage left by our scientists, and the study and observance of the wisdom of the wise will ensure their spiritual maturity. On May 20, 21 and 22, 2019, the Republican contest “Young reader” was held in the Mirabad district stage in collaboration with the Uzbekiston Yoshlar Itifoi Institute of BT etakchi, IRC, ATM. Schoolchildren and the military actively participated in the competition.